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the Microsoft Office suite will do, including making slideshow
presentations (which is what PowerPoint does). You can either go to their
homepage to download it, or you can find it here.
Both of those programs do have a little bit of a learning curve to get
everything figured out. But if you just start playing with it you ll be
surprised how fast you can get it all working.
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11. Free Updates If the info product you re selling is in an industry that
changes regularly you could find that the product (or information) can
become outdated. In this case you may find it necessary to periodically
update the information to keep it current.
If you re selling something like a piece of software, you may decide to
integrate new features etc&
Either way, by offering people who purchase now free updates/upgrades
for the future versions of your product you eliminate the fear that what
they buy today might not be useful later, or might require that they spend
more money to keep up to date.
12. Templates This comes back to saving the customer s time. They re
especially useful in situations that require the customer to be creative in
the application of your information. I know that sounds a bit confusing, so
here s an example.
Suppose you sell a book that shows people how to overcome their fear of
speaking in public and teaches them how to write a great speech. A
fantastic bonus to offer would be a Template Pack of 20 or 50 or
however many different types of speeches.
You could break them down by category (humorous, serious, grateful etc)
and then provide several samples of each type of speech. Then your
customer can just pick and choose elements from the various speeches
you supply and customize them to suit their own situation.
You can apply this same technique to many different products, and it s
something that you can have your writer produce for you.
13. Product Upgrades This works especially well if you offer several
different levels of product. Memberships are a great example of this.
Often you ll find memberships that offer Basic , Regular , Premium
and so on. You can offer to Upgrade the level of the product they
receive for purchasing now. So, the person pays for the Basic level
product and they get the Regular or Premium level instead.
Don t limit yourself to using this on memberships though. It can easily be
used any time you have a product that starts out on a more basic level
and then advances in depth in subsequent products.
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Here s an example. Let s say you sell a Basic Hydroponic Gardening
Guide which is targeted at beginners, and an Advanced Hydroponic
Gardening Guide which takes all the same information in the basic
version and builds one it.
Using this strategy you would automatically upgrade anyone who buys the
basic version to the advanced version for the price of the basic version.
See what I mean?
And last but not least& Anything Else You Can Think Of .
Seriously, I know that sounds kind of vague, but it s the truth. Almost anything
you can think of can be spun into a Bonus . All you have to do is make it
valuable and tie it in to the same theme as your main product. The more
closely the bonus relates to the product the more valuable it will seem. This is
especially true if you can integrate an element of time savings into it!
You ll notice that in the list I gave you there are several items that follow this
same advice. If you can give your customer another way to save time you can t
help but increase the perceived value of your offering.
Before we move on though, here s a quick tip you can use to brainstorm more
ideas for bonuses to include in your sales. It s simple, but very powerful.
Look at what other people are offering as bonuses and model from them.
Always keep your eyes open. Whenever you come across a sales page pay
special attention to the types of bonuses they re offering. You can even go so far
as to use the search engine of your choice to seek out direct response type sales
pages.
When you come across one, go to the section that lists the bonuses. See what
types they re offering and keep a swipe file of those bonus types. Then use them
as a model for your own bonuses.
You ll notice I didn t say copy them. I said to model them. Here s the difference.
Suppose you come across a page that s selling a product called Quilting
Secrets . You notice that one of the bonuses being offered is a Quick Start Pack
of 15 Ready Made Quilting Patterns .
Now, since we re in the Hydroponic Gardening market it wouldn t do us much
good to offer a quilting pattern starter pack as a bonus for purchasing our
Hydroponic Secrets product, would it?
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However, if you look a little closer you ll see that the bonus the quilting product
is offering is really a combination of 2 of the things I mentioned above. It s a
Quick Start Guide and Templates .
See what I m getting at? Look at the Type of bonus being offered and try to
figure out if you can adapt that to your topic.
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*Note*
I m sure you noticed that not all of the bonus ideas I
shared here are something you can get your ghostwriter to
produce for you. I had originally intended to just mention
things you can have made for you, but I couldn t just leave
it at that. Especially since some of those methods that
require your involvement are really very powerful.
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Anyway, I m sure you get the idea. Now let s talk about something that can
actually increase the dollar value of up to 40% of the sales you make. That
means up to 4 of every 10 sales (and possibly more) would be worth $67 instead
of $47 depending on your pricing structure.
Sound interesting?
Well then, let talk about including an up-sell .
Upsell, Upsell, and then& Upsell
Ok, so what exactly is an upsell you ask? Well, very simply it s offering your
customer something else during the checkout process. Anybody who s gone to a
fast food restaurant has seen it in action.
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